Bacardi | Editorial
The Story
Here’s to the cocktails.
Mix them, drink them, enjoy them.
The essential guide to new & old classics from Bacardi-Martini’s portfolio.
I led the full design of the Bacardi-Martini cocktail guide, shaping every element from concept to execution. The booklet presents key selling points, drinking strategies, essential tools, and recipe techniques in a visually compelling and highly navigable format.
Each page was crafted to communicate the brand’s identity with clarity, sophistication, and creativity, ensuring the guide is both informative and an enjoyable experience for its audience.
