Tribeca Open Air | Branding
The Story
Tribeca Open Air by Toyota transforms the traditional movie night into an open-air cultural experience. Bringing the world of Tribeca Film Festival outdoors, the event creates a space where cinema, music, people and the city come together — turning a screening into something to be experienced, not simply watched.
As the sun sets and the screen lights up, the boundaries between film and reality begin to blur. The city becomes part of the scene, the atmosphere becomes part of the story, and the night becomes part of the experience.
Role: Event branding, visual identity, key visuals.
