The Debrief | Branding
The Story
The Debrief is a digital editorial brand for smart, urban young women, combining humour, style, and culture through a fresh audience-led voice.
We created the visual identity and launch campaign with the goal of rethinking what a women’s lifestyle brand could look like. Inspired by magazine design but built for digital, the identity was designed to feel active, flexible, and expressive across every touchpoint.
The identity is built around the letter “E”, used as a strong and recognisable visual element across the brand.
Its bold form creates opportunities to combine negative space with photography, movement, and colour, while the three horizontal bars introduce a layered effect that conceals and reveals the image, telling the story through three bars.
Role: Designer
